Getting better at sensemaking
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; understand shifts in customers' attitudes and behav...
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| Format: | eBook |
| Language: | English |
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Stamford, Conn.
JAI Press
2000
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| Series: | Advances in business marketing and purchasing
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Getting better at sensemaking : introduction / Arch G. Woodside
- Competence-based business processes within industrial networks : a theoretical and empirical analysis / Kimmo Alajoutsijärvi and Henrikki Tikkanen
- Studies on industrial marketing change processes: a theoretical review and suggestive framework / Per Andersson
- Management of the market research client/agency relationship / Ross Brennan
- Qualitative methods in business studies / Torben Damgaard, Per V. Freytag, and Per Darmer
- Negotiating international industrial projects: MNCS versus emerging markets / Pervez N. Ghauri
- Global integration of marketing and R&D: IMB's Haifa research laboratory and its "WebCutter" technology / Mel Horwitch ... [et al.]
- Using case studies for theory testing in business-to-business research: the development of a more rigorous case study methodology / Wesley J. Johnston, Mark P. Leach, and Annie H. Liu
- Integration of qualitative and quantitative research approaches in business-to-business marketing / Gerhard A. Wührer and Thomas Werani
- Development of measures to assess customer perceived value in a business-to-business context / Jozée Lapierre
- Methods of country risk assessment for international market-entry decision / Joshua B. Levy and Eunsang Yoon
- Judgmental heuristics in overseas vendor search and evaluation: a proposed model of importer buying behavior / Neng Liang and Rodney L. Stump
- Research on business-to-business barter in Australia / Peter W. Liesch and Dawn Birch
- Hungarian tender buyers: some results of an empirical research study / Tibor Mandják and Judit Simon
- Business marketing as "politics" : identifying and managing political buying situations / K. E. Kristian Möller
- Portfolio of supplier-customer relationships / Robert Salle, Bernard Cova, and Catherine Pardo
- Ingredient branding : perspectives and problems of brand development in business to business enduser relations / Konstantin Theile and Wolfgang Burr