Econometric models in marketing
A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collecte...
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| Format: | eBook |
| Language: | English |
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Amsterdam
JAI
2002
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| Series: | Advances in econometrics
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery
- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz
- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek
- New and improved direct marketing : a non-parametric approach / Racine S. Jeffrey
- Estimating market-level multiplicative models of promotion effects with linearly aggregated data : a parametric approach / Albert C. Bemmaor, Udo Wagner
- Market structure across stores : an application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh
- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap
- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery
- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden
- A study of spurious regression and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan
- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons
- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev
- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Gromann, Heinz Holling, Rainer Schwabe
- Includes bibliographical references