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230120 ||| eng |
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|a 9781849501484
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| 020 |
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|a 1849501483
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| 050 |
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4 |
|a HF5415
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| 100 |
1 |
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|a Woodside, Arch G.
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| 245 |
0 |
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|a Essays by distinguished marketing scholars of the Society for Marketing Advances
|h Elektronische Ressource
|c edited by Arch G. Woodside, Ellen M. Moore
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| 260 |
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|a Amsterdam
|b JAI
|c 2002
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| 300 |
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|a xii, 220 p.
|b ill
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| 505 |
0 |
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|a Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen
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| 505 |
0 |
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|a Includes bibliographical references
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| 653 |
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|a Purchasing & supply management / bicssc
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| 653 |
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|a Marketing
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| 653 |
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|a Business & Economics / Marketing / General / bisacsh
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| 653 |
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|a Sales & marketing / bicssc
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| 700 |
1 |
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|a Moore, Ellen M.
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| 710 |
2 |
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|a Society for Marketing Advances
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b EMBAR
|a Emerald Business, Management and Economics eBook Collection Archive
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| 490 |
0 |
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|a Advances in business marketing and purchasing
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| 856 |
4 |
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|u https://www.emerald.com/insight/publication/doi/10.1016/S1069-0964(2002)11
|x Verlag
|3 Volltext
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| 082 |
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|a 658.8
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| 520 |
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|a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades
|