Managing product innovation
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
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| Format: | eBook |
| Language: | English |
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Amsterdam
Elsevier JAI
2005
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| Series: | Advances in business marketing and purchasing
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Organizing interactive product development / Fredrik von Corswant
- Co-creating successful new industrial networks and products / Magnar Forbord
- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira
- Life-cycle perspective in the measurement of new product development performance / Petri Suomala
- Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens
- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Günter Specht, Hans Mühlbacher, Clas Wahlbin
- Includes bibliographical references