Deep knowledge of B2B relationships within and across borders
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consultin...
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| Format: | eBook |
| Language: | English |
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Bingley, U.K.
Emerald
2013
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| Series: | Advances in business marketing and purchasing
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen
- Developing Guanxi relations / Anna Kaunonen
- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen
- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria
- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford