The challenge of BRIC multinationals
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
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Bingley, U.K.
Emerald
2016
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| Series: | Progress in international business research
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| Subjects: | |
| Online Access: | |
| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
| Summary: | This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2.The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3.The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4.The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy? |
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| Physical Description: | xxiii, 672 p. ill |
| ISBN: | 9781786353498 |