Digital PR
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing,...
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| Format: | eBook |
| Language: | English |
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Bingley, U.K.
Emerald Publishing Limited
2018
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| Edition: | First edition |
| Series: | PRCA practice guides
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| Subjects: | |
| Online Access: | |
| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Prelims
- 1. Introduction
- 2. Data
- 3. The digital PR ecosystem
- 4. Media relations
- 5. Social media
- 6. Digital content and creativity
- 7. Influencers
- 8. Digital marketing
- 9. Paid media
- 10. Corporate and B2B
- 11. Reporting and measurement
- 12. Emerging technology
- 13. Building a future-proofed PR team
- Further reading
- References
- Index