Advocacy and organizational engagement redefining the way organizations engage
In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions coop...
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| Format: | eBook |
| Language: | English |
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Bingley, U.K.
Emerald Publishing Limited
2019
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| Collection: | Emerald Business, Management and Economics eBook Collection Archive - Collection details see MPG.ReNa |
Table of Contents:
- Introduction - why advocacy? why now?
- 1. What is advocacy and why it is important?
- 2. Strategic advocacy management - looking for a managerial model
- 3. From philanthropy to sustainability through CSR - what's next? societal context and changing role of the companies
- 4. Connecting with right audiences for a better impact - imperatives of the influencer marketing
- 5. Defining a conceptual model for advocacy strategy development
- 6. Shaping and (re-)defining the discourse content marketing in advocacy
- 7. Doing good and being good or simply getting it right - corporate crisis and defensive advocacy
- 8. New frontier for advocacy - towards an experience-based model of engagement
- Epilogue - what's next for advocacy
- Includes bibliographical references