The McGurk Universe The Physiological and the Psychological in Audiovisual Culture

This book reconsiders audiovisual culture through a focus on human perception, with recourse to ideas derived from recent neuroscience. It proceeds from the assumption that rather than simply working on a straightforward cognitive level audiovisual culture also functions more fundamentally on a phys...

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Bibliographic Details
Main Author: Donnelly, K.J.
Format: eBook
Language:English
Published: Cham Palgrave Macmillan 2022, 2022
Edition:1st ed. 2022
Series:Palgrave Studies in Audio-Visual Culture
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book reconsiders audiovisual culture through a focus on human perception, with recourse to ideas derived from recent neuroscience. It proceeds from the assumption that rather than simply working on a straightforward cognitive level audiovisual culture also functions more fundamentally on a physiological level, directly exploiting precise aspects of human perception. Vision and hearing are unified in a merged signal in the brain through being processed in the same areas. This is illustrated by the startling ‘McGurk Effect’, whereby the perception of spoken sound is changed by its accompanying image, and counterpart effects which demonstrate that what we see is affected by different sounds accompanying sounds. This blending of sound and images into a whole has become a universal aspect of culture, not only evident in films and television but also in video games and short Internet clips. Indeed, this aesthetic formation has become the dominant of this period. The McGurk Universe attends to how audiovisual culture engages with and mediates between physiological and psychological levels. K.J. Donnelly is Professor of Film and Film Music at the University of Southampton, UK, and author of The Shining (2017), Magical Musical Tour (2015), Occult Aesthetics (2013), British Film Music and Film Musicals (2007), The Spectre of Sound (2005), and Pop Music in British Cinema (2001)
Physical Description:IX, 221 p. 36 illus., 20 illus. in color online resource
ISBN:9783031186332