| Summary: | A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success-whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: - Present your idea clearly - Develop sound financial plans - Project risks-and rewards - Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives-from the most trusted source in business
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