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Artificial Neural Networks and Structural Equation Modeling Marketing and Consumer Research Applications

This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN meth...

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Bibliographic Details
Other Authors: Alnoor, Alhamzah (Editor), Wah, Khaw Khai (Editor), Hassan, Azizul (Editor)
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2022, 2022
Edition:1st ed. 2022
Subjects:
Consumer Behavior
Mathematical Models Of Cognitive Processes And Neural Networks
Neural Networks (computer Science) 
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1. Artificial neural network and structural equation modeling techniques
  • Chapter 2. Social commerce determinants
  • Chapter 3. Technology acceptance model in social commerce
  • Chapter 4. Mobile commerce and social commerce
  • Chapter 5. Electronic word of mouth and social commerce

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