Artificial Neural Networks and Structural Equation Modeling Marketing and Consumer Research Applications
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN meth...
Other Authors: | , , |
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Format: | eBook |
Language: | English |
Published: |
Singapore
Springer Nature Singapore
2022, 2022
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Edition: | 1st ed. 2022 |
Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1. Artificial neural network and structural equation modeling techniques
- Chapter 2. Social commerce determinants
- Chapter 3. Technology acceptance model in social commerce
- Chapter 4. Mobile commerce and social commerce
- Chapter 5. Electronic word of mouth and social commerce