Business Development Processes, Methods and Tools
This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In additi...
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| Format: | eBook |
| Language: | English |
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Wiesbaden
Springer Fachmedien Wiesbaden
2023, 2023
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| Edition: | 2nd ed. 2023 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Business Development: role, role profile, business unit, process
- Portfolio structure, management and life cycle
- Resources
- Target market
- Market cultivation strategy
- Case study
- Six steps to Business Development