The Management of Continuous Product Development Empirical Research in the Online Game Industry

This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practic...

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Bibliographic Details
Main Author: Huang, Wei
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2022, 2022
Edition:1st ed. 2022
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1 Introduction
  • Chapter 2 Literature Review
  • Chapter 3 Research Design and Analysis Method
  • Chapter 4 Overview of the Chinese Game Industry and Online Game Development
  • -Chapter 5 Quantitative Analysis of Continuous Product Development
  • Chapter 6 Management of flexibility in continuous product development
  • Chapter 7 Management of exhaustion in continuous product development
  • Chapter 8 The impact of user interactions on freemium game performance
  • Chapter 9 Conclusion