| Summary: | In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. It shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future. The content · Can technologies be "managed"? · Do technologies change over time? · How can I improve my technology position? · How do I recognize (future) competing technologies? · How do I strategically plan the use of new technologies? The target groups · Employees in companies in the areas of development, product management, sales, marketing, strategy and corporate management, company founders/start-ups, business developers · Lecturers and students in the fields of business administration, industrial engineering, engineering sciences The author Prof. Dr. Josef Gochermann administers the professorship of Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation
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