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01869nmm a2200409 u 4500 |
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EBX01000000000000001250233 |
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221017 ||| eng |
| 050 |
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4 |
|a HC79.E5
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| 100 |
1 |
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|a Kamleitner, Bernadette
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| 245 |
0 |
0 |
|a Every (repurposed) product has a story
|c Bernadette Kamleitner, Carina Thürridl
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| 250 |
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|a [First edition]
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| 260 |
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|a [Cambridge, Massachusetts]
|b MIT Sloan Management Review
|c 2022
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| 300 |
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|a 5 pages
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| 505 |
0 |
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|a Includes bibliographical references
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| 653 |
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|a Suprarecyclage
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| 653 |
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|a Upcycling (Waste, etc.) / http://id.loc.gov/authorities/subjects/sh2022005547
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| 653 |
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|a Développement durable
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| 653 |
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|a Social responsibility of business / fast
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| 653 |
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|a Sustainable development / fast
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| 653 |
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|a Social responsibility of business / http://id.loc.gov/authorities/subjects/sh90005735
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| 653 |
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|a Upcycling (Waste, etc.) / fast
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| 653 |
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|a sustainable development / aat
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| 653 |
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|a Sustainable development / http://id.loc.gov/authorities/subjects/sh92005743
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| 653 |
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|a Entreprises / Responsabilité sociale
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| 700 |
1 |
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|a Thürridl, Carina
|e author
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a "Reprint 64125."
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/53863MIT64125/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 331
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| 082 |
0 |
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|a 304.2
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0 |
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|a 330
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| 082 |
0 |
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|a 338.9/27
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| 520 |
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|a Using recycled or repurposed materials to make a new product can be a good sustainability strategy, but how can marketers increase the appeal of such goods to consumers? An experiment by two marketing scholars reveals that this appeal can be stimulated by explicitly telling just a little of the product’s history — and letting consumers spin the rest of the story
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