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Performance Excellence in Marketing, Sales and Pricing Leveraging Change, Lean and Innovation Management

The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and servi...

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Bibliographic Details
Main Author: Helmold, Marc
Format: eBook
Language:English
Published: Cham Springer International Publishing 2022, 2022
Edition:1st ed. 2022
Series:Management for Professionals
Subjects:
Sales Management
Leadership
Strategic Planning
Sales And Distribution
Business Strategy And Leadership
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1: Marketing, Sales and Pricing: Introduction
  • Chapter 2: Marketing Management as Part of the Corporate Strategy
  • Chapter 3: Marketing Concepts
  • Chapter 4: B2B and B2C Marketing
  • Chapter 5: Sales Management
  • Chapter 6: Economic Pricing, 3C-Pricing and Cost-Estimation Concepts
  • Chapter 7: Value-based and Cost based Pricing Concepts
  • Chapter 8: Service Marketing and Service Sales Management
  • Chapter 9: Marketing-Mix
  • Chapter 10: Market Segmentation, Targeting, Differentiation and Positioning
  • Chapter 11: Direct and Indirect Marketing, Sales Promotion, and Public Relations
  • Chapter 12: Selling Concepts
  • Chapter 13: Pricing Strategies and Discount Policy
  • Chapter 14: Sales Channels and Sales Partners
  • Chapter 15: Innovation Management and New Product Launches
  • Chapter 16: International Marketing and Sales
  • Chapter 17: Market Research
  • Chapter 18: Supply Chain Management and Distribution Channels
  • Chapter 19: Promotion and Advertising Strategies
  • Chapter 20: LeanManagement and Pull as Part of the Marketing Strategy
  • Chapter 21: Change Management for Marketing and Sales Activities
  • Chapter 22: Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales
  • Chapter 23: Sales Management Negotiations
  • Chapter 24: Outlook 2030 for Marketing and Sales

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