Good practice guide on online consumer ratings and reviews
Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews;...
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| Format: | eBook |
| Language: | English |
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Paris
OECD Publishing
2019
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| Series: | OECD Digital Economy Papers
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| Collection: | OECD Books and Papers - Collection details see MPG.ReNa |
| Summary: | Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices |
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| Physical Description: | 27 p |