Creativitites the what, how, where, who and why of the creative process
"What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Northampton
Edward Elgar Publishing
2022, 2022
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| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Contents: Nigella, jamie and the process of encouraging creativities
- Part I: The what - creative elements
- The 'what' framework: The market crate
- Part II: The how - creative blends
- The 'how' framework: Blending creative teams using creative leadership
- Part III: The where - the creative set-up
- The 'where' framework: The creative bench formation
- Part IV: The who - engaging creative users and communities
- The 'who' framework: Four circles of co-creation
- Part V: The why - creative purposes
- The 'why' framework: The creative pathways matrix
- Index
- Includes bibliographical references and index