The human side of innovation the power of people in love with people
"PepsiCo's and 3M's award-winning chief design officer reveals the secret to creating life-changing innovations: putting the human factor at the center of everything. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional...
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| Format: | eBook |
| Language: | English |
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Oakland, CA
Berrett-Koehler Publishers
2023
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| Edition: | First edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Introduction: Innovation Is an Act of Love
- Mapping the New World
- Dream Hunting
- Good Answers to the Wrong Questions
- Every Brand Touchpoint is a Potential Form of Content
- The Magic of Experiences
- A New Humanism
- The Unicorn's Entrepreneurial Gifts
- The Unicorn's Social Gifts
- The Unicorn's Enabling Gifts
- Fighting the Dictatorship of the Normal
- On the Hunt for Inspiration: Unexpected Mentors
- Conclusion: Designing Happiness