Event success maximizing the business impact of in-person, virtual, and hybrid experiences
"Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in,...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2022
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Event Success teaches marketers and event planners how to create optimized experiences that build thought leadership, drive new sales, retain customers, and build their bottom line--in physical, virtual, and hybrid formats. Readers will learn how to define event success, win cross-team buy-in, create a budget, find the right venue and resources for their needs, and provide attendees and partners with worthwhile experience. But most importantly, they'll learn how to realize their "Return on Event" (RoE) beyond ambiguous "brand awareness," and maximize the business outcomes of their event before, during, and after it happens. Event Success weaves together stories from the event leaders at brands like IBM, Twitter, SAP, Forbes, Bloomberg, and HubSpot, shares insights surfaced from surveys conducted with thousands of marketers, and surfaces the authors' own findings from the thousands of events hosted on the Bizzabo platform. It's the playbook for impacting the bottom line through experiences."-- |
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| Physical Description: | 1 online resource |
| ISBN: | 1119817161 9781119817208 9781119817161 111981720X |