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Social media marketing for dummies

Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social me...

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Bibliographic Details
Main Author: Singh, Shiv
Other Authors: Becker, Michael, Williams, Ryan C.
Format: eBook
Language:English
Published: Hoboken, N.J. Wiley Pub. 2010
Series:For dummies
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Marketing Sur Internet / Aspect Social
Internet Marketing / Fast
Consommateurs / Comportement
Internet Marketing / Social Aspects
Marketing Sur Internet
Consumer Behavior / Fast
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Chapter 2: The Lay of the SIM Land; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Chapter 5: Developing Your SIM Voice; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Chapter 7: Marketing via Niche Networks and Online Influencers; Chapter 8: Accounting for the Influencers

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