Social media marketing for dummies
Learn how easy it is for your market to get your message. Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social me...
Main Author: | |
---|---|
Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Hoboken, N.J.
Wiley Pub.
2010
|
Series: | For dummies
|
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Cover; Table of Contents; Title Page; Introduction; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Chapter 2: The Lay of the SIM Land; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Chapter 5: Developing Your SIM Voice; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Chapter 7: Marketing via Niche Networks and Online Influencers; Chapter 8: Accounting for the Influencers