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|a 9783839433102
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|a 9783837633108;9783732833108
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|a Lampe, Björn
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|a Praxishandbuch Online - Fundraising
|h Elektronische Ressource
|b Wie man im Internet und mit Social Media erfolgreich Spenden sammelt
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| 260 |
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|a Bielefeld
|b transcript Verlag
|c 2015
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|a 188 p.
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| 653 |
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|a ratgeber
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|a Facebook
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|a spenden
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|a Newsletter
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|a kulturmanagement
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|a cultural management
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|a social media
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|a zivilgesellschaft
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|a Management and management techniques
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|a wirtschaft
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|a donations
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|a cultural industry
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|a E-Mail
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|a kulturpolitik
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|a Non-Profit-Organisation
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|a internet
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|a betterplace
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|a guidebook
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|a kulturwirtschaft
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|a Twitter
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|a fundraising
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|a cultural policy
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|a civil society
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|a Google
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|a economy
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|a kampagnen
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|a campaigns
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|a Ziemann, Kathleen
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|a Ullrich, Angela
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|a Lampe, Björn
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|a deu
|2 ISO 639-2
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|b OAPEN
|a OAPEN
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|a Einzelveröffentlichungen Kulturmanagement und Museum
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| 500 |
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|a Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/3.0/
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|a 10.14361/9783839433102
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|u https://library.oapen.org/bitstream/id/3db74d5e-c5d6-4537-b3bf-cae2f7b78bbd/624894.pdf
|x Verlag
|3 Volltext
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| 856 |
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|u http://library.oapen.org/handle/20.500.12657/31832
|z OAPEN Library: description of the publication
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|a 320
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|a 330
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|a Die Tage der Spendenbüchsen sind gezählt. Immer mehr Vereine, soziale Initiativen, Projekte und Stiftungen möchten nicht mehr (nur) auf der Straße oder via Brief, sondern kostensparend und effektiv im Internet Spenden sammeln und Unterstützer mobilisieren. In diesem Buch lernen Sie, wie das geht. Anhand vieler Praxisbeispiele werden die Grundlagen für erfolgreiches Online-Fundraising erläutert: von der nutzerfreundlichen Website-Gestaltung über effizientes Social-Media-Management bis hin zur Planung und Evaluation von Fundraising-Kampagnen.
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|a The days of donation boxes are numbered. An increasing number of clubs and associations, projects and foundations no longer wish to (exclusively) collect donations on the street or via post, but rather are looking to collect funds and mobilize supporters in a more affordable and effective way online. In this book, you will find out how that works. Using various practical examples, the fundamentals of successful online fundraising are explained: from user-friendly website design through efficient social media management, up to planning and evaluation of fundraising campaigns.
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