Brand-building: the creative city A critical look at current concepts and practices
The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketi...
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| Format: | eBook |
| Language: | English |
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Florence
Firenze University Press
2010
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| Series: | Strumenti per la didattica e la ricerca
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| Collection: | OAPEN - Collection details see MPG.ReNa |
| Summary: | The aim of this book is to contribute to a critical assessment of the literature on the creative city and to a clarification of some of the many questions that remain unanswered. It is a collection of essays which, in the first part, addresses concepts and theories of urban development, city marketing and branding, presented as a framework in which the discourse of the creative city is embedded. In the second part, four case studies of cities considered to be emblematic of cultural industries (Manchester, Berlin, Dublin, and a comparative study of Milan and London) serve to illustrate the social production of creativity in specific urban contexts. |
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| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by/4.0/ |
| Physical Description: | 162 p. |
| ISBN: | 9788855188340 9788884535405 9788884535245 978-88-8453-540-5 |