Empire of direct mail how conservative marketing persuaded voters and transformed the grassroots
"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...
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| Format: | eBook |
| Language: | English |
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Lawrence, Kansas
University Press of Kansas
2022, [2022]
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| Collection: | JSTOR Open Access Books - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- The rise of political consultants
- The development of political direct mail
- The presidential election of 1964
- After Goldwater
- Debates over campaign finance reform
- The formation of the New Right