The Oxford handbook of music and advertising
The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York
Oxford University Press
2021, 2021
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| Series: | Oxford handbooks online / Oxford handbooks online
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| Subjects: | |
| Online Access: | |
| Collection: | Oxford Handbook Online - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index