Social Media Management Using Social Media as a Business Instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their d...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2022, 2022
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| Edition: | 2nd ed. 2022 |
| Series: | Springer Texts in Business and Economics
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- 1. Introduction
- 2. Definitions, Social Media Types, and Tools
- 3. Social Media Strategy and Return on Investment
- 4. Online Advertising and Viral Campaigns
- 5. Social Customer Relationship Management
- 6. Search Engine Optimization
- 7. Sentiment Analysis and Opinion Mining (Business Intelligence 1)
- 8. Social Network Data and Predictive Mining (Business Intelligence 2)
- 9. e-Recruitment
- 10. Crowdfunding
- 11. Legal and Ethical Issues in Social Media
- 12. Wrap-Up: integration exercises