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Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtu...

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Bibliographic Details
Other Authors: Reis, José Luís (Editor), Peter, Marc K. (Editor), Cayolla, Ricardo (Editor), Bogdanović, Zorica (Editor)
Format: eBook
Language:English
Published: Singapore Springer Nature Singapore 2022, 2022
Edition:1st ed. 2022
Series:Smart Innovation, Systems and Technologies
Subjects:
Machine Learning
Telemarketing
Wireless Communication Systems
Wireless And Mobile Communication
Internet Marketing
Mobile Communication Systems
Computational Intelligence
Blockchains (databases)
Blockchain
Digital Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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520 |a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies 

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