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Ethical branding and marketing cases and lessons

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, busine...

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Bibliographic Details
Other Authors: Gringarten, Hagai (Editor), Fernández-Calienes, Rául (Editor)
Format: eBook
Language:English
Published: New York, NY Routledge, Taylor and Francis Group 2019
Series:Routledge advances in management and business studies
Subjects:
Marketing / Moral And Ethical Aspects / Fast
Business & Economics / Management / Bisacsh
Business & Economics / Marketing / General / Bisacsh
Marketing / Gnd / Http://d-nb.info/gnd/4037589-4
Branding (marketing) / Moral And Ethical Aspects
Stratégie De Marque / Aspect Moral
Marketing / Aspect Moral
Business & Economics / Business Ethics / Bisacsh
Marketing / Moral And Ethical Aspects
Ethik / Gnd / Http://d-nb.info/gnd/4015602-3
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index

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