MPG.eBooks - Description: The human brand

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Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?

Bibliographic Details
Main Authors:	Malone, Chris, Fiske, Susan T. (Author)
Other Authors:	Runnette, Sean (Narrator)
Format:	eBook
Language:	English
Published:	[Minneapolis, Minnesota] HighBridge Audio 2013
Subjects:	Business & Economics / Management Science / Bisacsh Consommateurs / Comportement Business & Economics / Management / Bisacsh Business & Economics / Organizational Behavior / Bisacsh Marketing / Psychological Aspects / Fast / (ocolc)fst01010241 Marketing / Psychological Aspects Marketing / Aspect Psychologique Consumer Behavior / Fast / (ocolc)fst00876238 Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429 Business & Economics / Industrial Management / Bisacsh
Online Access:	https://learning.oreilly.com/library/view/~/978162...
Collection:	O'Reilly - Collection details see MPG.ReNa

Description
Summary:	Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
Physical Description:	1 audio file
ISBN:	9781622312979