Big data in small business data-driven growth in small and medium-sized enterprises
"This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers,...
Other Authors: | , , , |
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Format: | eBook |
Language: | English |
Published: |
Northampton
Edward Elgar Publishing
2021, 2021
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Subjects: | |
Online Access: | |
Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
- Part I: Foundations: Getting the basics right
- 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V. Dang
- 2. Gdpr compliant processing of big data in small business
- Includes bibliographical references and index