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Big data in small business data-driven growth in small and medium-sized enterprises

"This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers,...

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Bibliographic Details
Other Authors: Pedersen, Carsten Lund (Editor), Lindgreen, Adam (Editor), Ritter, Thomas (Editor), Ringberg, Torsten (Editor)
Format: eBook
Language:English
Published: Northampton Edward Elgar Publishing 2021, 2021
Subjects:
Small Business
Technology
Online Access:
Collection: Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa
Table of Contents:
  • Contents: Introduction / Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg
  • Part I: Foundations: Getting the basics right
  • 1. Building small business utopia: How artificial intelligence and big data can increase small business success / Karen G. Mills and Annie V. Dang
  • 2. Gdpr compliant processing of big data in small business
  • Includes bibliographical references and index

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