Persuasive technology using computers to change what we think and do
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...
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| Format: | eBook |
| Language: | English |
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Amsterdam
Morgan Kaufmann Publishers
2003
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| Series: | The Morgan Kaufmann series in interactive technologies
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Foreword / Philip Zimbardo
- Preface
- Introduction: Persuasion in the digital age
- Overview of captology
- The functional triad : computers in persuasive roles
- Computers as persuasive tools
- Computers as persuasive media : simulation
- Computers as persuasive social actors
- Credibility and computers
- Credibility and the World Wide Web
- Increasing persuasion through mobility and connectivity
- The ethics of persuasive technology
- Captology : looking forward
- Appendix: Summary of principles