Consumption-based forecasting and planning predicting changing demand patterns in the new digital economy
"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors li...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2021
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| Series: | Wiley and SAS business series
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to solve current business problems. Provides a framework for changing the way demand forecasting and planning are done, as well as the change management requirements for sustainability"-- |
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| Physical Description: | xxii, 245 pages illustrations |
| ISBN: | 9781119809876 9781119809890 9781119809883 1119809894 1119809878 1119809886 |