How to fast-track your academic career a guide for mid-career scholars
"This insightful book considers the challenges faced by researchers pursuing an academic career. From applying for grants to supervising PhD students, it utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching a...
| Other Authors: | , , , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Northampton
Edward Elgar Publishing
2021, 2021
|
| Series: | How to
|
| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Contents: Introduction to how to fast-track your academic career / Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson
- Part I: Getting started: 1. Becoming a business-to-business marketing scholar / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko de Ruyter, Lisa Ellram, Christian Grönroos, Michael Hutt, Douglas Lambert, Ajay Kohli, Selma Kadić Maglajlić, Matthew Robson, and Michel van der Borgh
- 2. Balancing like an academic / Adam Lindgreen and C. Anthony Di Benedetto
- Part II: Generating ideas and setting up for success
- 3. Developing original, courageous ideas / Adam Lindgreen, C. Anthony Di Benedetto, and Florian Kock
- 4. Building research groups / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé
- 10. Framing a manuscript / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ad de Jong, Luigi De Luca, Heiner Evanschitzky, Michael Mol, Robert Morgan, John Nicholson, and Tobias Schäfers
- 11. Developing great conceptual frameworks for business-to-business marketing / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Elina Jaakkola
- 12. Writing a case-study methodology section / Adam Lindgreen, C. Anthony Di Benedetto, and Michael B. Beverland
- 13. Writing articles for premier academic journals / Peter LaPlaca, Adam Lindgreen, and Joëlle Vanhamme
- 14. Revising for premier academic journals / Peter LaPlaca, Adam Lindgreen, Joëlle Vanhamme, and C. Anthony Di Benedetto
- 15. Reviewing manuscripts / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Maja Arslanagić-Kalajdžić, Ad de Jong, Stephan Henneberg, Kristian Möller, John Nicholson, Mark Parry, Audhesh Paswan, Gerrit van Bruggen, Joëlle Vanhamme, and Chun Zhang
- 5. Writing research funding applications / Adam Lindgreen, C. Anthony Di Benedetto, Camilla Verdich, Joëlle Vanhamme, Vinod Venkatraman, Steven Pattinson, Ann Højbjerg Clarke, and Zaheer Khan
- 6. Undertaking cross-disciplinary research / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Michel van der Borgh
- 7. Collaborating with practitioners / C. Anthony Di Benedetto, Adam Lindgreen, Marianne Storgaard, and Ann Højbjerg Clarke
- Part III: Working with students
- 8. Guiding ph.d. Students / C. Anthony Di Benedetto, Adam Lindgreen, and Torsten Ringberg In collaboration with Audhesh Paswan, Laura Peracchio, David Luna, Peter Naudé, Rod Brodie, John Nicholson, Markus Reihlen, Matthew Robson, Ken Peattie, and Hans Baumgartner
- 9. Translating research into teaching / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, and Peter Naudé
- Part IV: Getting published
- Part V: Being relevant
- 16. Getting research cited / Adam Lindgreen, C. Anthony Di Benedetto, Roderick J. Brodie, Julia A. Fehrer, and Michel van der Borgh
- 17. Defining, identifying, and measuring societal value / Adam Lindgreen, C. Anthony Di Benedetto, Ann Højbjerg Clarke, Majbritt Rostgaard Evald, Niels Bjørn-Andersen, and Douglas M. Lambert
- Part VI: Offering our final thoughts
- 18. Offering our final thoughts on how to fast-track your academic career / Adam Lindgreen and C. Anthony Di Benedetto
- appendix 1: Example of charters for research groups: Imp and cmp / C. Anthony Di Benedetto and Adam Lindgreen
- appendix 2: Revising and resubmitting: Go configure: The mix of purchasing practices to choose for your supply base / Adam Lindgreen, Joëlle Vanhamme, Erik van Raaij, and Wesley J. Johnston
- Index