Innovation orientation in business services scope, scale and measurement
"This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars - strategy, organizational culture, human resources, structure and process, marketing, and technology - it sets out...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Northampton
Edward Elgar Publishing
2021, 2021
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| Series: | Services, economy and innovation series
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| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBooks Collection Business & Economics - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Contents: Preface
- 1. The nature of business services
- 2. Orientation of business service enterprises: Theoretical and terminological issues
- 3. Strategic dimension in innovation orientation
- 4. Dimension of organisational culture in innovation orientation
- 5. The human resources dimension in innovation orientation
- 6. Structural and process dimension in innovation orientation
- 7. Marketing dimension in innovation orientation
- 8. Technological dimension in the innovation orientation
- 9. Performance and innovation orientation measurement framework of business services research references
- Index