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Marketing Strategies of the Horticultural Production Chain

This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Bibliographic Details
Main Author: Palma, Marco A.
Format: eBook
Language:English
Published: Basel, Switzerland MDPI - Multidisciplinary Digital Publishing Institute 2021
Subjects:
Loss Management
Landscape Businesses
Loss
Tomato
Taxodium Distichum
Landscape Establishment
Gain
Destination Of Loss
Productivity
Smallholders
Marketing Costs
Garden Center
Ardl Bound Test Cointegration
Municipal Market
Post-harvest
Food Consumption Diversity
Tanzania
Social Media
Export Performance
Ethiopia
Visual Attention
Road-side Market
Nurseries
Social-media Marketing
Green Industry
Marketing
Garden Centers
Guadalcanal
Keywords: Food Security
Pacific
Business Strategy / Bicssc
Food Supply Chain
Landscape
Food Loss And Waste
Relationship Marketing
Tree Establishment
In-store Signage
Food Security
New-media Marketing
Acer Rubrum
Honiara
Malaita
Ornamental Plants
Seasonal Food Consumption
Postharvest Loss
Nursery
Postharvest
Private Food Policy And Standards
Ornamental Horticulture Businesses
Conjoint Analysis
Sustainability
Farm Production Diversity
Price Consciousness
Horticulture
Qualitative
Food Loss
Vitex Agnus-castus
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
Description
Summary:This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
Item Description:Creative Commons (cc), https://creativecommons.org/licenses/by/4.0/
Physical Description:1 electronic resource (150 p.)
ISBN:9783036504025
9783036504032
books978-3-0365-0403-2

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