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Drones and the Creative Industry Innovative Strategies for European SMEs

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. Wi...

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Bibliographic Details
Main Author: Santamarina-Campos, Virginia
Other Authors: Segarra-Oña, Marival
Format: eBook
Language:English
Published: Cham Springer Nature 2018
Subjects:
Thema Editeur::a The Arts::at Performing Arts::atf Films, Cinema
Management Science
Thema Editeur::j Society And Social Sciences::jb Society And Culture: General::jbc Cultural And Media Studies::jbct Media Studies
Thema Editeur::k Economics, Finance, Business And Management::kj Business And Management::kjv Ownership And Organization Of Enterprises::kjvs Small Businesses And Self-employment
Culture-economic Aspects
Industrial Management
Business
Thema Editeur::k Economics, Finance, Business And Management::kc Economics
Thema Editeur::a The Arts::at Performing Arts::atj Television
Management
Thema Editeur::k Economics, Finance, Business And Management::kj Business And Management::kjm Management And Management Techniques::kjmv Management Of Specific Areas::kjmv6 Research And Development Management
Motion Pictures
Digital Media
Small Business
Online Access:
Collection: Directory of Open Access Books - Collection details see MPG.ReNa
Description
Summary:This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.
Item Description:Creative Commons (cc), https://creativecommons.org/licenses/by/4.0
Physical Description:1 electronic resource (161 p.)
ISBN:978-3-319-95261-1

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