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210512 ||| eng |
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|a 9781315622309
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| 100 |
1 |
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|a Pasquier, Martial
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| 245 |
0 |
0 |
|a Marketing Management and Communications in the Public Sector
|h Elektronische Ressource
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| 260 |
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|c 2018
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| 300 |
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|a 1 electronic resource (274 p.)
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| 653 |
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|a social marketing
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| 653 |
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|a communication models
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| 653 |
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|a public communication
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| 653 |
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|a Public relations / bicssc
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| 653 |
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|a non-profit management
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| 653 |
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|a public sector marketing
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| 653 |
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|a Sales & marketing / bicssc
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| 653 |
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|a Public administration / bicssc
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| 653 |
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|a public management
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| 653 |
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|a Political economy / bicssc
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| 653 |
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|a communication strategies
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| 653 |
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|a Jean-Patrick Villeneuve
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| 653 |
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|a Business communication & presentation / bicssc
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| 653 |
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|a communication theory
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| 653 |
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|a crisis communication
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| 653 |
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|a public-private partnerships
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| 653 |
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|a marketing instruments
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| 653 |
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|a Business & management / bicssc
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| 653 |
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|a co-branding
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| 653 |
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|a Central government policies / bicssc
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| 653 |
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|a public administration
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| 653 |
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|a communication ethics
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| 653 |
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|a public marketing
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| 653 |
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|a Non-profitmaking organizations / bicssc
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| 700 |
1 |
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|a Villeneuve, Jean-Patrick
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b DOAB
|a Directory of Open Access Books
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| 490 |
0 |
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|a Routledge Masters in Public Management
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| 500 |
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|a Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/
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| 024 |
8 |
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|a 10.4324/9781315622309
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| 856 |
4 |
0 |
|u https://library.oapen.org/bitstream/20.500.12657/46734/1/oa-9781317222613.pdf
|7 0
|x Verlag
|3 Volltext
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| 856 |
4 |
2 |
|u https://directory.doabooks.org/handle/20.500.12854/63677
|z DOAB: description of the publication
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| 082 |
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|a 658
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| 082 |
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|a 320
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|a 350
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|a 170
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|a 380
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|a 700
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|a 330
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|a This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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