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008 210512 ||| eng
020 |a 9781315622309 
100 1 |a Pasquier, Martial 
245 0 0 |a Marketing Management and Communications in the Public Sector  |h Elektronische Ressource 
260 |c 2018 
300 |a 1 electronic resource (274 p.) 
653 |a social marketing 
653 |a communication models 
653 |a public communication 
653 |a Public relations / bicssc 
653 |a non-profit management 
653 |a public sector marketing 
653 |a Sales & marketing / bicssc 
653 |a Public administration / bicssc 
653 |a public management 
653 |a Political economy / bicssc 
653 |a communication strategies 
653 |a Jean-Patrick Villeneuve 
653 |a Business communication & presentation / bicssc 
653 |a communication theory 
653 |a crisis communication 
653 |a public-private partnerships 
653 |a marketing instruments 
653 |a Business & management / bicssc 
653 |a co-branding 
653 |a Central government policies / bicssc 
653 |a public administration 
653 |a communication ethics 
653 |a public marketing 
653 |a Non-profitmaking organizations / bicssc 
700 1 |a Villeneuve, Jean-Patrick 
041 0 7 |a eng  |2 ISO 639-2 
989 |b DOAB  |a Directory of Open Access Books 
490 0 |a Routledge Masters in Public Management 
500 |a Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/ 
024 8 |a 10.4324/9781315622309 
856 4 0 |u https://library.oapen.org/bitstream/20.500.12657/46734/1/oa-9781317222613.pdf  |x Verlag  |3 Volltext 
856 4 2 |u https://directory.doabooks.org/handle/20.500.12854/63677  |z DOAB: description of the publication 
082 0 |a 658 
082 0 |a 320 
082 0 |a 350 
082 0 |a 170 
082 0 |a 380 
082 0 |a 700 
082 0 |a 330 
520 |a This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.