Werbung als Marketinginstrument. Mit Fallbeispielen aus der Werbepraxis
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| Format: | eBook |
| Published: |
De Gruyter
1976
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| Series: | Marketing-Management
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| Online Access: | |
| Collection: | Directory of Open Access Books - Collection details see MPG.ReNa |
| Item Description: | Creative Commons (cc), https://creativecommons.org/licenses/by-nc-nd/4.0/ |
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| Physical Description: | 1 electronic resource (181 p.) |
| ISBN: | 9783110837148 |