Zag the number-one strategy of high-performance brands : a whiteboard overview

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description

Bibliographic Details
Main Author: Neumeier, Marty
Format: eBook
Language:English
Published: Berkeley, Calif. New Riders 2006
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description
Physical Description:1 online resource
ISBN:0321426770
9780321426772
9780321487636