Zag the number-one strategy of high-performance brands : a whiteboard overview
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Berkeley, Calif.
New Riders
2006
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today, companies need "radical differentiation" to create lasting value for their shareholders and customers. --from publisher description |
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| Physical Description: | 1 online resource |
| ISBN: | 0321426770 9780321426772 9780321487636 |