Your guide to entertainment marketing and performance collection
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it&#...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
FTPress Delivers
2013
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index