Table of Contents:
  • Includes bibliographical references and index
  • Mad men to math men : the power of the data-driven culture
  • Four problems with data today : breadlines, obscurity, fragmentation, and brawls
  • Business intelligence : how we got here
  • Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon
  • Five steps to creating a data-driven company
  • from recruiting to regression, it all starts with curiosity : changing the culture
  • From hacks to harmony : the typical progression of data-driven companies
  • Data literacy and empowerment : the core responsibilities of the data team
  • Deeper analyses : asking the right questions
  • Changing the way we operate
  • Putting it all together