What disruptive thinking is, and why you should be doing it

This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster-and what your business must do instead. Successful companies often embrace...

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Bibliographic Details
Main Author: Williams, Luke
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FT Press Delivers 2011
Series:FT Press Delivers elements
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a Cover13; -- What Disruptive Thinking Is, and Why You Should Be Doing It -- Thinking the Unthinkable -- Disruptive by Design -- The Goal -- Five Stages of Disruptive Thinking -- How This Process Developed -- Endnotes 
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520 |a This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats. Why incremental change is a recipe for disaster-and what your business must do instead. Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they're on a path that gets narrower and narrower. Eventually, they reach the end-and by then, their customers have forsaken them for a new offering that nobody saw coming