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Value proposition design how to create products and services customers want

The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical b...

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Bibliographic Details
Main Authors: Osterwalder, Alexander, Pigneur, Yves (Author), Bernarda, Greg (Author), Smith, Alan (Author)
Format: eBook
Language:English
Published: Hoboken John Wiley & Sons 2014
Series:Strategyzer series
Subjects:
Produktentwicklung / Gnd / Http://d-nb.info/gnd/4139402-1
Business & Economics / Organizational Behavior / Bisacsh
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
Contrôle De Qualité / Eclas
Quality Control
Production Management / Quality Control / Fast
Production / Gestion / Qualité / Contrôle
Service à La Clientèle / Gestion
Qualité / Contrôle
Kundenorientierung / Gnd / Http://d-nb.info/gnd/4316837-1
Quality Control / Aat
Business & Economics / Management Science / Bisacsh
Strategic Planning / Fast
Business & Economics / Management / Bisacsh
Customer Services / Management
Business & Economics / Industrial Management / Bisacsh
Service à La Clientèle / Eclas
Conception De Systèmes / Eclas
Conception De Produits / Eclas
Politique De L'entreprise / Eclas
Customer Relations / Http://id.loc.gov/authorities/subjects/sh85034963
Quality Control / Http://id.loc.gov/authorities/subjects/sh85109440
Quality Control / Fast
Planification Stratégique
Customer Relations / Fast
Customer Services / Management / Fast
Business Planning / Http://id.loc.gov/authorities/subjects/sh85032906
Produktgestaltung / Gnd / Http://d-nb.info/gnd/4047340-5
Gestion / Eclas
Business Planning / Fast
Organisation De L'entreprise / Eclas
Production Management / Quality Control
Etude Du Travail / Eclas
Dienstleistungsangebot / Gnd / Http://d-nb.info/gnd/4224244-7
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Canvas. Customer profile ; Value map ; Fit
  • Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations
  • Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together
  • Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce

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