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210123 ||| eng |
| 050 |
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4 |
|a HF5415.15
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| 100 |
1 |
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|a Edgar, Matthew
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| 245 |
0 |
0 |
|a Using events to understand users
|b analytics for product managers
|c with Matthew Edgar
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| 260 |
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|a [Place of publication not identified]
|b O'Reilly Media
|c 2018
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| 300 |
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|a 1 streaming video file (46 min., 7 sec.)
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| 653 |
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|a Data Mining
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| 653 |
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|a Google Analytics / fast / (OCoLC)fst01783174
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| 653 |
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|a Google Analytics / http://id.loc.gov/authorities/names/n2008002694
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| 653 |
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|a Data mining / fast / (OCoLC)fst00887946
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| 653 |
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|a Product management / http://id.loc.gov/authorities/subjects/sh85107203
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| 653 |
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|a Customer relations / Management / Data processing / http://id.loc.gov/authorities/subjects/sh2007004913
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| 653 |
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|a Conception de produit
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| 653 |
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|a Product design / fast / (OCoLC)fst01763003
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| 653 |
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|a Product management / fast / (OCoLC)fst01078225
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| 653 |
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|a Data mining / http://id.loc.gov/authorities/subjects/sh97002073
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| 653 |
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|a Exploration de données (Informatique)
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| 653 |
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|a Produits commerciaux / Gestion
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| 653 |
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|a Customer relations / Management / Data processing / fast / (OCoLC)fst00885540
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| 653 |
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|a Product design / http://id.loc.gov/authorities/subjects/sh2010012117
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Title from title screen (viewed June 4, 2018)
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| 856 |
4 |
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|u https://learning.oreilly.com/videos/~/9781492035466/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 745.4
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|a 745.2
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|a "This course explains how successful product managers, designers, and UX professionals use the analytics tool called event tracking to best understand how users interact and behave throughout the entire user journey. While the course focuses on Google Analytics-based event tracking, the lessons learned also apply to other analytics tools. The course describes the purpose of event tracking, how to set it up, and how to use it. It teaches you about interaction maps and how they help you understand when to use event tracking. It covers the distinctions between goals and events, and when to use an event versus a goal or an event-based goal. Packed with practical tips and tricks, this course will boost your ability to uncover deep insights into how your customers use and interact with your products."--Resource description page
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