Usability testing for survey research

This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to mee...

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Bibliographic Details
Main Authors: Geisen, Emily, Bergstrom, Jennifer Romano (Author)
Format: eBook
Language:English
Published: Cambridge, MA Morgan Kaufmann 2017
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints
Physical Description:xix, 230 pages illustrations
ISBN:0128036818
9780128036815