Tuned in uncover the extraordinary opportunities that lead to business breakthroughs
Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that peop...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
J. Wiley & Sons
2008
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. For anyone who markets a product, service, or ideas in any business, industry, or organization, Tuned In delivers a simple six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating br |
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| Physical Description: | xv, 203 pages illustrations |
| ISBN: | 9781118258026 0470377771 1118258029 9780470377772 6611751890 047026036X 9780470260364 |