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|a 0768667291
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|a 0789735741
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|a 9780789735744
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|a 9781280848872
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|a 9786610848874
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|a 9780768667295
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|a 1280848871
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|a TK5105.887
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|a Walch, Rob
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|a Tricks of the podcasting masters
|c Robert Walch and Mur Lafferty
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|a Indianapolis, Ind.
|b Que
|c 2006
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| 300 |
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|a xxii, 362 pages
|b illustrations
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|a Part III58; Marketing and Promotion -- CH36;13 Using Your Site as a Marketing Tool -- Your Choices -- You44; the Producer -- CH36;14 Using Promos to Hype Your Podcast -- Why Promos Are Necessary -- CH36;15 Getting the Word Out -- When to Promote -- Voting Sites -- Podcast Networks -- Community Building -- Podcasting Directories -- CH36;16 How to Find Newbie Listeners -- Contacting Local Media -- Press Releases -- Online Message Boards and Forums -- craigslist and Other Boards -- Guerilla Marketing Tricks -- CH36;17 Business Planning -- Balancing the Costs -- Personal Podcasts -- Corporate and Small Business Podcasts -- CH36;18 Generating Revenue -- Tracking Stats and Getting Listener Info -- Creating a Media Kit -- Advertising and Sponsorship -- Joining Affiliate Programs -- Selling Swag -- Tip Jar -- Premium Feeds -- Unique and Interesting Methods -- CH36;19 Podcasting as a Marketing Tool -- Business in General -- Movies44; TV44; and Radio -- Churches and Nonprofits -- Education --
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|a Cover -- TOC36;Table of Contents -- Introduction -- Part I58; Laying Your Foundation -- CH36;1 A Brief History of Podcasting -- Independent Podcaster Resources -- iTunes Enters the Playing Field -- David Versus Goliath63; -- CH36;2 What the Pros Are Doing -- Popular Podcasts -- Podfading -- CH36;3 Podcast Genres -- Audioblogs -- Comedy Casts8212;Shock Jocks44; Skits44; Standup -- Couple Casts -- Educational -- Gaming -- Godcasts58; Religious and Spiritual Podcasts -- The Interview Cast -- Music -- News -- Politics -- Radio Dramas -- Q45;Podders -- Sci45;Fi -- Sex -- Sports -- Tech Podcasts -- The Written Word -- Others Genres -- CH36;4 Finding Your Passion -- Why Passion Matters -- Passion Pitfalls -- Why We Podcast -- Part II58; Refining Your Podcast and Your Skills -- CH36;5 Getting Started -- Choosing a Title -- Your Intro -- CH36;6 Your 8220;Script8221; -- Preparation -- Outline or Free Form -- Editing Versus Live -- Time Limits -- Swearing -- CH36;7 The Art of the Interview --
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|a Nongovernmental Organizations -- Government Agencies -- Where to Go from Here -- Appendices -- A58; Micropho
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|a Finding Guests -- Prep Work for Live Interviews -- Using Skype and Other VoIP Services -- Double45;Enders -- Face45;to45;Face Interviews -- Time45;Shifted Interviews -- Interview Flow -- CH36;8 Music8212;Issues and Sources -- Licensing Madness -- Free Music Services -- Local Indie Music -- Playing Your Own Music -- CH36;9 The Audible Written Word -- What Writing Is Podcasted -- Copyright Concerns -- Does Giving Your Work Away Increase Sales63; -- Concern for Production Value -- Addressing the Written Word -- CH36;10 The Great Editing Debate -- Why You Should Edit -- Why You Shouldn8217;t Edit -- Listen Before You Upload -- CH36;11 Keeping the Podcast Consistent -- Maintaining a Consistent Release Schedule -- Keeping the Format Consistent -- Consistent Volume Levels -- CH36;12 You8217;re Nothing Without Your Audience -- Using Forums to Interact with Listeners -- Soliciting Listener Feedback -- Incorporating Your Audience -- Your Show Notes Are Your Podcast8217;s Map --
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|a Webcasting / http://id.loc.gov/authorities/subjects/sh97008674
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|a TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications / bisacsh
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|a TECHNOLOGY & ENGINEERING / Radio / bisacsh
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|a Webcasting / blmlsh
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|a Webcasting / fast
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|b OREILLY
|a O'Reilly
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|u https://learning.oreilly.com/library/view/~/0789735741/?ar
|x Verlag
|3 Volltext
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|a 621.38402854678
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|a Anyone who has ever wanted to be on the radio can be now, thanks to podcasting. For a ridiculously small investment, podcasting lets ordinary people create their own broadcasts and distribute those broadcasts over the Internet. Additionally, podcasting offers a tool for businesses, which can provide training, business communications, news, opinion, marketing, and more. Listeners can consume podcasts at their convenience, and recordings can be updated as needed without the additional expense of traditional audio media (tapes, CDs, etc). Thousands have started podcasting since 2004. They've figured out the basics of making a podcast, now they want to make a great podcast, and possibly make some money. Tricks of the Podcasting Masters holds the answers they seek to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, and draw from more than 100 interviews with podcasting's stars.; The authors will regularly discuss the development of this book during their podcasts, as a means to start word of mouth and promote the book ahead of publication
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