Tmall, The Sky Cat A Rocky Road Toward Bringing Buyers and Suppliers Together

This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally kno...

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Bibliographic Details
Main Authors: Munson, Chuck, Hu, Jianli (Author), Mao, Olivia Congbo (Author)
Format: eBook
Language:English
Published: [Place of publication not identified] Pearson 2013
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:10 pages
ISBN:9780133758221