The value of business analytics identifying the path to profitability
"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley
2011
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| Series: | Wiley & SAS business series
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher |
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| Physical Description: | xiv, 322 pages illustrations |
| ISBN: | 9781118093412 9781118983881 1118093410 1283176580 9781118093405 1118093380 9781118093382 1118983882 1118093402 |