The socially savvy advisor compliant social media for the financial industry
The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongsid...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons
2015
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| Series: | Wiley finance series
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contribu |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 9781118959077 1118959086 9781118959084 1118959078 |